Branding Questionnaire

Name

Email

Business Name

What does your business / product do?:

Who are your 3 main competitors (direct or indirect)? What do you like about their presence? What do you dislike about their brand identity?

What primary message do you want to convey to your customers?

Describe your ideal customer?

If you have an existing brand/identity, why isn’t it working for you?

Please share 3 links whose brand identity inspires you. What do you like best about them?

Using 5 adjectives, short phrases or words, describe your brand’s desired look and feel.

Which of these better describes your brand characteristics?

Masculine Feminine Simple Colorful Conservative Extravagant Approachable Authoritative Fun Serious Professional Casual Modern Sporty Elegant

What style of font do you feel best represents your brand? CLICK HERE FOR STYLES:

Serif Sans serif Slab serif Script Decorative

What colors represent your brand?

What colors would you not like to see?

What attributes and/or emotions do you want associated with your brand?

Last thoughts?

Graphic Design, Branding and Website Design

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